5 SEO Tips That You Need to Act on Today.

Act on These SEO Tips Today!

1)  Unique Page Titles & Descriptions

Search engines like Titles to be unique for each page.  Page descriptions should be more detailed and informal about what is on the page.  Include Keywords that you want to be found.  As far as on-page SEO goes, this one is definitely a high hanging fruit.


2) Relevant and Rich Content

This may be one of the most important factors in SEO today.  Search engines actually have been lowering your search results if it appears that you have fluff that isn’t relevant for users.  Make sure that your content is something your users will appreciate and find useful rather then just words which target search engines.


3)  Domain Registration

Your site is looked at more favorably if your domain registration is n0t set to expire in the next year.  So make sure that you keep this paid a few years in advance.  Also, the longer you’ve had your domain the better, so don’t let it lapse.


4) Inbound/Outbound Links to your site.   

Sites that link to your site are a vote of confidence for search engines. Make sure that your site is listed on all your social media profiles. Do not fall for the gimmick link-building services found online where they sell you a mass amount of back links for a minimal price.  These are low quality and will drag your site ranking down. Your site can be listed in a multitude of locations like local directories and possibly other websites within your industry.  Join online communities that relate to your sector; join in on the conversation.


5)  Image Alt Tags

Give all images on your site a name/description.  When search engines crawl your site they can only see text.  So by naming Images on your site, you are increasing the value of your website.  Although this is a small step, it’s an important one toward maximizing your SEO.



Jake is our resident Google-ologist. His obsession with data crunching makes him a natural fit at Novo. He holds an associates degree in Information Technology and is currently pursuing a Project Management certification. When he’s not reading up on the many changes Google throws his way, you’ll find him studying different project management and execution strategies. Away from the office, he enjoys spending time with his wife and daughter, heading to the beach, and playing softball.

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