Catering to HTML 5 could improve your SEO.

A key component of HTML 5 is that it adds new elements that help better define what is on the web page. This allows for the segmentation of the page to be easily distinguished.  Once HTML 5 becomes more widely adopted by the large web browsing companies, search engines will be able to use the new elements to help index relevant information.

Currently we use <div> elements to organize our web pages. These have no descriptions nor do they add any semantic value. The new HTML 5 elements will be identifiable and help search engines organize which data is the most important on your site.

<header>
This element can give search eninges a bit of an idea on where the navigation, company name, and logo will reside.

<article>
Your content is the most important part of your site. the <article> tag is probably the most valuable element in HTML 5. This element allows you to define the main content within your page.

<footer>
Normally a footer will include auxiliary information such as copyright, licensing terms, links to static pages, and social media widgets. This section could see an uptick in value as HTML 5 evolves.

 

As it stands today, many of the web browsers have adopted HTML 5 and support it.  However, there are known issues with Internet Explorer 9 rendering HTML 5 elements correctly.  Look for the new release of IE this summer to fix this and be fully HTML 5 compliant.

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Top 5 Reasons SEO should be an ongoing service

Top 5 Reasons for Ongoing SEO Services

For many companies, an ideal world would allow quick and easy SEO involvement – simple, to the point,  minimal time and minimal resources.  An organization would create a website, build a list of keywords, and optimize the website to use and promote them. Then with a little marketing and word of mouth, the site would begin to flood with traffic and build its own inbound links through happy customers and vendors. This would result in great rankings, allowing the web team to sit with their feet up and marvel at their work.

Unfortunately this is not the case.  SEO has moved from keywords and links, into a dynamic social environment. This means that ongoing SEO consulting is a vitally important part of any Internet marketing mix.  Here are some of the top reasons to secure ongoing SEO support:

1. Regular Review and Analysis of Analytic

Just like any other business process or service, regular review will help refine the process and lead to improvements.  Search engines update and modify their algorithms constantly, changing how your site is viewed and your page rank.  By have this reviewed regularly and implementing necessary changes, you will be able to stay ahead of the damage these modifications can cause.

2.  Changes can be made in accordance with analytic findings.

Analytic data can be used to view many things, including which keywords are being utilized and the pages on your site that are getting the most hits.  By looking through this on a regular basis, it can be tweaked to always provide optimization.

3.  Regular reporting and review ensures goals are met and forward progress is maintained.

Without ongoing SEO, we are not able to ensure that the goals set fourth in the beginning of the project are being reached, let alone that we are moving in the right direction to meet them.

4.  Stay ahead of the competition.

By enrolling your company into ongoing SEO services, you are able to stay ahead of your competition.  Many SEO projects are done as one off tasks.  This can lead to falling out of date with changes in the industry and in search engine updates.  If you are maximizing SEO services as an ongoing basis, you’re able to keep your web marketing strategies influx with your sales environment, maximizing your ROI.

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Joining the conversation!

Join in on the conversation!

Creating a thriving user environment will boost your web visibility. Many times you’ll notice that when you visit very well designed and positioned sites they will have places for customers to interact about products and experiences.

Allowing Social Media platforms like Twitter, Facebook, and Four Square to interact with your website will help your visibility. When your users are happy with your company and your product many times they will respond by “liking” your business or by speaking highly of it through the media platform. Search engines look very highly on this and will help boost your web presence.  Many consumers in this market also really heavily on referrals and user reviews.  By leveraging this within your SEO strategies you are able to accomplish two things:

1) Increase your web visibility, and

2) Foster a business that provides customer connection.

With the Holidays in full swing, this may be the perfect time to get your customers full of that holiday cheer and remembering your site!

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4 tips to selecting keywords

Keywords or keyword phrases are the terms that a potential customer uses on a search engine to look for a product or server that a web site provides. There are a multitude of factors that should influence how you decide upon your most appropriate and effective keywords.  Here are 4 are tips for choosing the right keywords.

1. Take a look at your competitors. Research your competitors’ meta tags and see what they are using as keywords. Then make a determination if any of these will work for you.

2. Be your own customer. Write down the categories of your business and the terms or phrases that describe your products or services. Include in this list how your customers would define your services as well.

3. Be Specific. When selecting your keywords, try to be specific; instead of using “tv’s” use “LED TV’s”.  More general terms are usually more highly saturated by others SEO tactics. Being specific with your keywords helps separate your company from the crowd.

4. Research your keywords with keyword tools. There are plenty of free and paid for tools online to help anyone with SEO goals. Google provides a free keyword tool that will allow you to identify which keywords are being heavily searched in your area.  Use these services.

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Has Google’s Panda update affected you? How to minimize the future impact.

What does Google’s Panda update mean to your web site?

Google Panda impacts a site’s ranking in its entirety, or an entire section specifically, rather than just the individual pages on the site. Out of the handful of changes that occurred, Panda seems to have set its focus on the date of the content. This has had an immediate impact on a lot of “evergreen content”.

Evergreen Content: How older data might affect you.

Evergreen content is normally what you will find in knowledge bases – sites that catalogue information for people to use like a library. Evergreen content has been viewed in a negative light by Google’s new Panda update because its publication dates are usually older.  Panda seems to lower the visibility for these sections in its search results. Unfortunately, that makes it harder for user to find the often useful information that has been documented and compiled within these sites.

Freshen up and stay relevant.

With Panda’s new push being geared towards newer, fresher web content this can put a damper on small to medium sized business. Many times they don’t have the budget to be constantly refreshing data on their web sites. But with a good market strategy you can determine the best way to utilize your money and still stay relevant in Google’s eyes, updating older data as required for relevancy.

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What is SEO?

You might be asking yourself what is SEO?

SEO stands for Search Engine Optimization (SEO).  SEO is the active practice of optimizing a web site by improving both internal and external aspects in order to increase traffic driven to your site by search engines.  By performing these tasks, you can increase the visibility of your web site.  SEO may target different kinds of searches, including local search, image search, academic search, new search and industry – specific vertical search engines.  These areas are targeted to give the website what is called web preference.

Using Bing, Yahoo, and Google in your Marketing Strategies.

SEO also plays a vital role in Internet Marketing.  An  SEO experts need to consider how search engines work, what people search with their actual search terms, and which search engines are preferred by their targeted viewers?  Once you have pulled together this information you’re ready to start researching which keywords your might like to use.  By using analytic data that can be extracted with many SEO tools, we are able to determine where your marketing resources are best utilized for things such as keywords/phrases.  This is one of the essential components of following through on “optimizing” SEO.

 

 

 

 

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