Blog Archives

Things you can do today to improve your search engine ranking

Before you hire a Search Engine Optimization (SEO) consultant firm like Novo, there are things you yourself can do to genuinely improve your company’s SEO. Below, Maile Ohye from Google offers solid start-up advise in one powerful 10-minute shot.  This invaluable information will propel you through the starting gate and get you moving in the

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White Hat vs. Black Hat SEO: What This Means to You the Consumer.

Over the past few months I’ve been asked this question a handful of times: What are White Hat and Black Hat SEO?  It’s an important question that you – the Consumer – deserve an answer to, thus prompting me to put

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Google’s Penguin Update: How your links have been affected

Google is at it again. They have released a new update called Penguin. This time around, Google has its sights set on removing spam-like web sites from the top of its search results. Another component of Google’s Penguin update is that

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LinkedIn- 3 steps to improving your value

So much of our culture is surrounded in social media hype, from the rise of MySpace to a billion dollar Facebook network. Many of us have jumped on the social media bandwagon only to be stuck with occasional status updates

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