Catering to HTML 5 could improve your SEO.

A key component of HTML 5 is that it adds new elements that help better define what is on the web page. This allows for the segmentation of the page to be easily distinguished.  Once HTML 5 becomes more widely adopted by the large web browsing companies, search engines will be able to use the new elements to help index relevant information.

Currently we use <div> elements to organize our web pages. These have no descriptions nor do they add any semantic value. The new HTML 5 elements will be identifiable and help search engines organize which data is the most important on your site.

This element can give search eninges a bit of an idea on where the navigation, company name, and logo will reside.

Your content is the most important part of your site. the <article> tag is probably the most valuable element in HTML 5. This element allows you to define the main content within your page.

Normally a footer will include auxiliary information such as copyright, licensing terms, links to static pages, and social media widgets. This section could see an uptick in value as HTML 5 evolves.


As it stands today, many of the web browsers have adopted HTML 5 and support it.  However, there are known issues with Internet Explorer 9 rendering HTML 5 elements correctly.  Look for the new release of IE this summer to fix this and be fully HTML 5 compliant.


Jake is our resident Google-ologist. His obsession with data crunching makes him a natural fit at Novo. He holds an associates degree in Information Technology and is currently pursuing a Project Management certification. When he’s not reading up on the many changes Google throws his way, you’ll find him studying different project management and execution strategies. Away from the office, he enjoys spending time with his wife and daughter, heading to the beach, and playing softball.

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