Google’s Penguin Update: How your links have been affected

Google is at it again. They have released a new update called Penguin. This time around, Google has its sights set on removing spam-like web sites from the top of its search results.

Another component of Google’s Penguin update is that it will scrutinize your website’s built-in linking. If your site looks like it has “unnatural” linking, Google may begin to penalize your site’s ranking.  So, what can you do to avoid this problem?

Using the free tools that are available, like Open Site Explorer, you can audit all your site’s current links. Once you’ve determined each link’s standings, you should begin to prune away low quality links. More is not always better in this case.  Many black hat SEO providers will deploy these link-buying programs, giving your site hundreds of low quality back links – for a fee. This is now looked upon negatively, and will affect your site’s ranking.

At present, it is hard to say if the full extent of the Penguin release has been realized  yet and properly accounted for in the SEO world.  Check back for more information about this new update!


Jake is our resident Google-ologist. His obsession with data crunching makes him a natural fit at Novo. He holds an associates degree in Information Technology and is currently pursuing a Project Management certification. When he’s not reading up on the many changes Google throws his way, you’ll find him studying different project management and execution strategies. Away from the office, he enjoys spending time with his wife and daughter, heading to the beach, and playing softball.

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