What does Google’s Panda update mean to your web site?
Google Panda impacts a site’s ranking in its entirety, or an entire section specifically, rather than just the individual pages on the site. Out of the handful of changes that occurred, Panda seems to have set its focus on the date of the content. This has had an immediate impact on a lot of “evergreen content”.
Evergreen Content: How older data might affect you.
Evergreen content is normally what you will find in knowledge bases – sites that catalogue information for people to use like a library. Evergreen content has been viewed in a negative light by Google’s new Panda update because its publication dates are usually older. Panda seems to lower the visibility for these sections in its search results. Unfortunately, that makes it harder for user to find the often useful information that has been documented and compiled within these sites.
Freshen up and stay relevant.
With Panda’s new push being geared towards newer, fresher web content this can put a damper on small to medium sized business. Many times they don’t have the budget to be constantly refreshing data on their web sites. But with a good market strategy you can determine the best way to utilize your money and still stay relevant in Google’s eyes, updating older data as required for relevancy.