Seo: Creating Profits with Conversions

In the Search Engine Industry, we have all heard this promise made too easily and too often: Guaranteed Top Google Rankings & Increased Web Traffic for Your Business! Sure, this sounds great, and what growing company would not jump on the opportunity to sign up? We all want our users to find us easily, so we can get back to the job of meeting their needs and growing our businesses!


However, the tricky part of delivering on the above promise lies within the process of Conversion – users must be converted to buyers. Even among SEO Consultants, the commitment to follow through on the step-by-step tasks of Conversion is often lacking. Without successful Conversion of traffic into sales, no business grows and not profit is made. It is vital at NOVO that the detailed steps of Conversion be executed consistently and seamlessly for every website we build and every client we serve.


Below is a great graphic demonstrating this detailed work. At NOVO, we relish tackling these tasks – securing Conversion on every opportunity – and ensuring that you get back to doing what you do best! Take a look.

The SEOGadget guide to Conversion Rate Optimisation - Infographic


Jake is our resident Google-ologist. His obsession with data crunching makes him a natural fit at Novo. He holds an associates degree in Information Technology and is currently pursuing a Project Management certification. When he’s not reading up on the many changes Google throws his way, you’ll find him studying different project management and execution strategies. Away from the office, he enjoys spending time with his wife and daughter, heading to the beach, and playing softball.

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