Top 5 Reasons SEO should be an ongoing service

Top 5 Reasons for Ongoing SEO Services

For many companies, an ideal world would allow quick and easy SEO involvement – simple, to the point,  minimal time and minimal resources.  An organization would create a website, build a list of keywords, and optimize the website to use and promote them. Then with a little marketing and word of mouth, the site would begin to flood with traffic and build its own inbound links through happy customers and vendors. This would result in great rankings, allowing the web team to sit with their feet up and marvel at their work.

Unfortunately this is not the case.  SEO has moved from keywords and links, into a dynamic social environment. This means that ongoing SEO consulting is a vitally important part of any Internet marketing mix.  Here are some of the top reasons to secure ongoing SEO support:

1. Regular Review and Analysis of Analytic

Just like any other business process or service, regular review will help refine the process and lead to improvements.  Search engines update and modify their algorithms constantly, changing how your site is viewed and your page rank.  By have this reviewed regularly and implementing necessary changes, you will be able to stay ahead of the damage these modifications can cause.

2.  Changes can be made in accordance with analytic findings.

Analytic data can be used to view many things, including which keywords are being utilized and the pages on your site that are getting the most hits.  By looking through this on a regular basis, it can be tweaked to always provide optimization.

3.  Regular reporting and review ensures goals are met and forward progress is maintained.

Without ongoing SEO, we are not able to ensure that the goals set fourth in the beginning of the project are being reached, let alone that we are moving in the right direction to meet them.

4.  Stay ahead of the competition.

By enrolling your company into ongoing SEO services, you are able to stay ahead of your competition.  Many SEO projects are done as one off tasks.  This can lead to falling out of date with changes in the industry and in search engine updates.  If you are maximizing SEO services as an ongoing basis, you’re able to keep your web marketing strategies influx with your sales environment, maximizing your ROI.


Jake is our resident Google-ologist. His obsession with data crunching makes him a natural fit at Novo. He holds an associates degree in Information Technology and is currently pursuing a Project Management certification. When he’s not reading up on the many changes Google throws his way, you’ll find him studying different project management and execution strategies. Away from the office, he enjoys spending time with his wife and daughter, heading to the beach, and playing softball.

Posted in Uncategorized

Leave a Reply

Your email address will not be published.

seven × = 49

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>