What is SEO?

You might be asking yourself what is SEO?

SEO stands for Search Engine Optimization (SEO).  SEO is the active practice of optimizing a web site by improving both internal and external aspects in order to increase traffic driven to your site by search engines.  By performing these tasks, you can increase the visibility of your web site.  SEO may target different kinds of searches, including local search, image search, academic search, new search and industry – specific vertical search engines.  These areas are targeted to give the website what is called web preference.

Using Bing, Yahoo, and Google in your Marketing Strategies.

SEO also plays a vital role in Internet Marketing.  An  SEO experts need to consider how search engines work, what people search with their actual search terms, and which search engines are preferred by their targeted viewers?  Once you have pulled together this information you’re ready to start researching which keywords your might like to use.  By using analytic data that can be extracted with many SEO tools, we are able to determine where your marketing resources are best utilized for things such as keywords/phrases.  This is one of the essential components of following through on “optimizing” SEO.






Jake is our resident Google-ologist. His obsession with data crunching makes him a natural fit at Novo. He holds an associates degree in Information Technology and is currently pursuing a Project Management certification. When he’s not reading up on the many changes Google throws his way, you’ll find him studying different project management and execution strategies. Away from the office, he enjoys spending time with his wife and daughter, heading to the beach, and playing softball.

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